This page is dedicated to the memory of Tom Booth of Long Branch (1951-2019).
Pictures from the City of Long Branch …
Rich in historic imagery, as a place offering shore sun and fun Long Branch has had few peers. The city became America’s premier summer resort with the visit of First Lady Mary Lincoln in August 1861, according to the book Entertaining a Nation (1940). Here then are some pictures of Long Branch — “the Friendly City.” (Again, I claim no ownership of the images — I just track them down and post them):
Hollywood Hotel fire, 1961.
Broadway School, 1950s. Built in 1890; closed in 1981. At its high in the mid-1970s, it held nearly 350 students.
Broadway School at the time of its closing in 1981. Today it’s an office building.
Chattle High School on Morris Avenue, 1905. The four-story brick building was opened in October 1899 and named for Dr. Thomas G. Chattle. Known as “the father of the city school system,” he became superintendent in 1857. A physician, he also served in the NJ state assembly and senate.
Long Branch High School on Westwood Avenue, 2010s. Opened in 1927; closed in 2007.
Long Branch High School, 1950s. Designed by Ernest A. Arend.
Old North Long Branch School area, 2018. Also called the “Church Street School,” the three-story brick building was gutted by fire in April 1928 but reopened the following year.
North Long Branch School, 1980s. Opened in 1891; closed in 1979. After sitting dormant for 40 years it’s being converted into high-end condos.
North Long Branch School on Church Street. The building was placed on the National Register of Historic Places in 1999.
Bucktown School on Norwood Avenue, 1930s. Built in 1840 by George Northam.
Liberty Street School, 1940s. Established as a “colored school” in 1884, under pressure from the local NACCP the city school board integrated the school in April 1947.
Long Branch Graded School, 1878.
New Gregory School on Monmouth Avenue. Opened in 2007, the school cost $24 million.
Old Gregory School at Seventh and Joline Avenues. Opened in 1924 and named for Christopher Gregory, a city Superintendent of Schools for 32 years (1889-1921). Today it’s a senior citizen apartment complex.
George L. Catrambone Elementary School on Park Avenue. The K-5 school was built for $40 million and opened in 2014. Mr. Catrambone worked in the city’s school system for nearly 40 years, starting as a special ed teacher and retiring as assistant superintendent. It replaced the old Elberon School which opened in January 1954.
Amerigo A. Anastasia School on Seventh Avenue. Opened in 2005, the grammer school cost $24 million. It was named for Dr. Anastasia, a longtime city pharmacist and school board president. The school on Morris Avenue had been the old “Anastasia School.”
Lenna W. Conrow School, 1958. The Long Branch Avenue school opened in 1955 and was named for its retiring principal, Miss Conrow, who started teaching at the NLB school in 1904.
Joseph M. Ferraina Early Childhood Learning Center on Avenel Blvd. Opened in 1999. The namesake ran the city’s school system from 1992 until 2011 and helped secure funding for five new schools.
West End School on West End Avenue. When it closed in 2014, it was the city’s oldest operating school. The NJ Repertory Company acquired the property in 2016 for $2 million.
New Garfield School on Garfield Avenue under construction in 1964. The old school that dated to 1870 had burned suspiciously in 1963.
Sketch of the house of Arthur H. Hearn, a replica of William Shakespeare’s birth home at Stratford-on-the-Avon, built at the corner of Second and South Bath Avenues in 1890. It burned in 1920.
Florence Hotel on North Broadway. Built in 1879, it later became the Star Hotel and closed in the 1930s.
President James Garfield’s final moments in Long Branch, Sept. 1881.
North End Motel postcard. The 14-unit efficiency apartment complex on Ocean Avenue and Avenel Blvd opened in June 1962. The builder was Ernest Caprio, Jr.; construction cost was $90,000. The motel was torn down in November 1988 to make way for the Beachcomber Towers.
“On the Bluff at Long Branch” by Hinslow Homer, 1870.
NJ Gov. Jim Florio meets Atlanticville newspaper columnist Charlie Booth in West End, early 1990s.
Where President James Garfield died in Sept. 1881. Burned down in 1926.
Pleasure Bay Park on Atlantic Avenue, 1905. The park had a trolley line, boat dock, a floating theater for concerts and shows, amusement rides and picnic facilities. The area was once owned by George M. Harvey, a former US Ambassador to Great Britain.
Dudley Arms apartments on Broadway, 2018.
Asbury Park Press, November 1968.
Sea Verge Apartments on Ocean Blvd, 2018. The seven-story oceanfront high-rise opened in 1964. Construction cost was $2 million.
Long Branch coast looking north, 2016.
Long Branch coast looking south, 2010s.
Long Branch Pier area, 1980.
Long Branch Ice Boat & Yacht Club, 2018. Organized in 1901.
Patten Point section of LB, 2019.
Long Branch Pier area, 1950s.
Long Branch Pier area, 1950s.
Asbury Park Press, May 1960.
Long Branch map, 1873.
“The Gambling Evil at Long Branch,” according to Harper’s Magazine, 1889.
Shipwreck of the “Hannah” from Norway, 1879.
Monmouth Medical Center, 1950s.
Monmouth Medical Center, 1960s. Healthcare origins in the area date to 1887.
Monmouth Medical Center, 1966.
Central Hotel on Third Avenue built in the 1870s. Beginning in 1889 with several additions and changes it became the Monmouth Memorial Hospital and later Monmouth Medical Center.
Elberon Hotel, 1900. Built by Lewis B. Brown in 1866.
Asbury United Methodist Church on Atlantic Avenue, 1960s. “The Friendly Church by the Sea.”
Colony Surf Club, 1935. Opened in 1930, the Ocean Avenue beach club burned down in October 1948.
Long Branch Post Office on Third Avenue, 1920s. Opened in 1914, the building was named the “Pat King Postal Building” in 2002, in honor of the city police sergeant killed in the line of duty in 1997.
New Atlantic Hotel, 1910.
Long Branch City Hall, 1920s. Built in 1891 at a cost of $19,700 by David Henry of Patterson, NJ.
Hollywood Hotel on Cedar Avenue, burned in a March 1961 fire.
Howland Hotel, early 1900s.
Star of the Sea Lyceum School on Chelsea Avenue. Built in 1900; closed in 1986.
Long Branch Poultry Farm on Branchport Avenue, 1960s. The city “chicken farm” was started by German immigrants Hermann and Anne Reimann in 1940.
Courtroom in Garfield-Grant building, 1985.
Grand Opening of Freddie’s Restaurant & Pizzeria on Broadway, 1944. Closed in 2019.
LB Mayor Adam Schneider (r) endorses NJ Gov. Chris Christie for re-election, 2013. Christie won Monmouth County with 70% of the vote.
Paramount Theatre on Broadway, 1943. Built by Walter Reade and opened in 1912 and reconstructed in 1931; it closed in 1959. Used for years as storage by Siperstein’s Paints, it was torn down in 2017.
Paramount Theatre on Broadway, 1931
Citizens protest burlesque shows at Paramount Theatre, 1953.
North Long Branch, 1908.
Atlantic Avenue in North End, 1923.
Atlantic Avenue in North End, 1908.
Atlantic Avenue in North End, 1970s.
U.S. President James A. Garfield statue by the sea. Erected on Ocean Avenue in 1918 near his Elberon home, it was moved to Garfield Park in 1959 and again to its current location by the Ocean Place Hotel.
Steinbach’s Department Store on Broadway fire, 1905.
West End cottages, early 1900s.
Asbury Park Press, May 1948.
Asbury Park Press, July 1951.
Metropolitan Hotel at Cooper and Ocean Avenues, built in 1854.
Henry R. Cioffi hugs his wife Jean upon being elected mayor of Long Branch, 1970. Known as “Skip,” he was elected to three mayoral terms serving until 1982. He was also a former city councilman, US Marine, and Ivy League finance graduate.
Promenade Beach Club pool area, 2019.
Family fun at the shore, early 1900s.
Bull Pen restaurant on Montgomery Avenue, 1970.
Cheers Food & Drink on Broadway, 1980s.
Cammarano’s Bar on Broadway, 1950s.
Asbury Park Press, January 1951. Robert Tisch was an owner of the New York Giants.
Asbury Park Press, October 1948.
Asbury Park Press, 1954.
Asbury Park Press, July 1958.
Asbury Park Press, January 1952.
Asbury Park Press, May 1959.
LB City Hall on Broadway, 1909.
Laird’s Mansion House, Summer of 1865.
Laird’s Mansion House dining room, 1865.
H. Victor Newcomb house on Ocean Avenue, 1890.
Long Branch Inn at Third and Morris Avenues, 1963. It later become Casey Jones Restaurant with real Conrail boxcars and a caboose added in 1978.
Casey Jones Restaurant, 1980s. Opened in 1973, brother-owners Marvin and Ed Moses sold the bushiness in 2003 and after a failed diner effort at the location the building was torn down in 2019.
Lower Broadway buildings before demolition, 2015.
On the beach in North Long Branch, 1920s.
Fountains of Long Branch Motel, 1960s.
Playland Arcade, 1960s.
Gaskins Fish Market and Restaurant on New Ocean Avenue, 1979. George and Helen Gaskin were the owners.
Charlie (r) and Joe Ilvento (l) at their West End Manor, 1981. The family restaurant opened on Ocean Avenue in 1949. The business was sold in 1987.
Ilvento’s West End Manor restaurant, 1987.
Sirianni’s Friendly Café family, 1988. Sam Sirianni started the Northern Italian restaurant on Brighton Avenue in 1938. He son Anthony “Tut” Sirianni and his sons ran the West End business through the 1980s.
Wardell’s Hotel, 1923.
Siegel Cottage, 1914.
Hotel Phelando, 1912.
Long Branch Pier, 1930s.
Long Branch Pier, 1960s.
Pier Village, 2019.
“On the Beach at Long Branch, NJ” painting by Winslow Homer, 1867.
Howland’s Hotel, 1868.
Stetson House, 1868.
United States Hotel, 1868.
Scriven & Dilentash’s “New York Store” on Broadway, 1868.
Dunbarton House, 1868.
New York Hotel, 1868.
Gustavus Pach Photograph Gallery, 1867.
Original US Life-Saving Station #4, late 1868. (Gustavas Pach Photo)
Long Branch Rich, 1886.
Long Branch Pier, 1950s.
First Baptist Church on Bath Avenue, 1913.
Broadway, early 1900s.
Taft Hotel on Cooper and Grant Avenues., 1910. It burned down in Sept. 1945.
Neptune Hose Company, No. 1, early 1900s.
US Life-Saving Station at LB, early 1908.
Myron Oppenheim house, early 1900s. He also once owned Shadow Lawn later Monmouth U.
Broadway and Third Avenue, 1912.
Recreation Pier, 1927.
Steam boat on Pleasure Bay, 1906.
Chelsea Avenue, 1917.
North Long Branch Cottages, 1920.
Long Branch Casino, early 1900s.
President U.S. Grant Cottage, early 1900s.
Takanassee Hotel, 1920s.
Washington Street, 1917.
Monmouth Memorial Hospital and Nurses Home, 1906.
Ocean Court Motel, 2000s.
Acerra brothers baseball team, 1940s. A semi-pro baseball team of 12 Long Branch brothers coached by their father, Louis “Pop” Acerra. They played from 1938-52 and won the Long Branch City League Championship 10 years in a row.
“The Bluffs” at Long Branch by Winslow Homer, 1869.
Pier Village aerial image, 2010s.
Edwin Booth cottage, late 1800s.
President U.S. Grant cottage, 1963.
Big Al’s on the boardwalk, 1980s.
Club San Remo on Ocean Avenue, 1930s.
Asbury Park Press ad, May 1962.
Funland Park, 1952.
George’s Bar & Grill on LB Pier, 1930s.
The Inkwell Coffeehouse in West End, 2010s.
Windmill of West End, 1970s.
Lower Broadway, 1905.
St Luke’s United Methodist Church on Broadway, 1940s.
Sunset Beach and Pool, 1930s.
Iron Pier in LB, 1926.
Phil Daly cottages, early 1900s.
LB Intermedial School, mid 1900s.
LB Grammar School, early 1900s.
Stella Maris Retreat House, 1980s.
Max’s on the LB Boardwalk, 1978.
Strollo’s Lighthouse at night, 2019.
New Ocean Avenue under construction looking north in MB, 1980s.
Old City Hall, 1930s.
Asbury Park Press, April 1976.
Oceanfront cottage, 1875.
United States Hotel, 1875.
Wave Hotel on the boardwalk, 2019.
West End Hotel and cottages, 1882.
Remaining Reservation house, 1970s.
Map over LB area, 1770s.
NJ railroad system around LB, 1887.
NJ Central Railroad system around LB, 1941.
Oceanfront cottage, 1940s.
Windmill building demolition, 2019.
Star of the Sea Lyceum, 1950s.
US Life-Saving Station at Long Branch, 1878.
Pier Village carousel, 2019.
Bits & Pieces on Atlantic Avenue in North End, 1970s.
Carvel in West End, 1950s.
Johnny Brockriede, 1960s.
Chandler & Maps on Lower Broadway, 1970s.
O’Conner’s Diner on Broadway, 1930s.
Long Branch Saloon on Lower Broadway, 1970s.
North side of Lower Broadway , 1948.
Uptown Broadway near Bath and Norwood Avenues, 1920s.
Ad for McFaddin Motors, 1930s.
Asbury Park Press, June 1931.
James Garfield at Long Branch, 1869.
Off-Broadway Bar, 1990s.
Old Phil Daly cottages on Second and Chelsea Avenues, 1930s.
North End train station, 1953.
North End, 1970s.
Pleasure Bay Apartments, 1966.
Old Caputo’s Bakery on Lower Broadway, 1970s.
Romano Hotel in North End, 1970s.
West End beach, 1981.
Mannahassett Hotel, 1905.
Long Branch Public Library, 1940s.
Freddie’s Pizzeria sign comes down, October 2019. (Jack Flaherty Photo)
EAI building on Long Branch Avenue, 1970.
Gaskin’s Fish Market, 1986.
Vinnie Troniec at his Islanders Surf Shop on Ocean Avenue looking north into MB, 1982.
North End Motel — 14 units built by Ernest Caprio, Jr., opened in 1962
Asbury Park Press ad, May 1931.
Asbury Park Press ad, 1961.
Patten Avenue bridge under construction, 2005.
Sand replenishment near LB-MB border, 1995 (Jack Flaherty Photo).
Storm tide remains near the North End Motel and Chi-Chi’s Red Barn, 1960s.
North Long Branch aerial image, 1951.
Atlantic Avenue in North Long Branch, 1960.
The 7 U.S. Presidents to visit Long Branch.
Hotel Milborne on Bath Avenue, 1920s.
Bruno’s Pharmacy on Lower Broadway, 1910s.
Conte’s Car Wash aerial image, 1960s.
Hotel Brighton, 1910s.
Ocean Avenue opening, 1948.
Tory’s Hotel and Restaurant, early 1900s.
Lower Broadway aerial image looking east, 1940s.
Norman Mailer dedication plaque, 2017.
Long Branch News building, 1868.
Clarendon Hotel on the ocean, 1868.
Dr. William A. Conover house, 1868.
The Lenox hotel on Fourth Avenue, 1903.
Hotel Ocean Plaza, 1914.
Postcard of Broadway, 1915.
Postcard of West End, 1960s.
Beachcomber Club In North End, 1950s.
North Long Branch house, 1970s.
Stetson House hotel, late 1880s.
Hotel Phelando at Chelsea and Ocean Ave, 1911.
Death of an American President in Long Branch, 1881.
Newing’s Hotel on Broadway, 1909.
Elberon Casino, 1885.
Elberon Hotel and Franklyn Cottage, early 1900s.
Beth Miriam Synagogue, 1942.
Elberon Train Station, 1913.
Long Branch Pier fire, 1987.
Roller skating at Long Branch Pier, 1980s.
Ad for Blue Dolphin Pub, 1980s.
North End beach, 1980s.
North End beach near MB border, 1980s.
Vinnie’s Hot Dogs on old Ocean Avenue, 1980s.
Chi Chi’s Red Barn on old Ocean Avenue, 1980s.
Tideaway Manor bar on old Ocean Avenue, 1980s.
Mocean’s Surf Shop on old Ocean Avenue, 1980s.
Beach Plum restaurant on old Ocean Avenue, 1980s.
NJ National Guard Armory on old Ocean Avenue built in 1959 for $320,000, 1980s.
Club Spanky on old Ocean Avenue, 1980s.
The Star of the Sea Academy, 1968.
Our Lady Star of the Sea Church, 2019.
Old MB-LB border on Ocean Ave./Route 36, 1966.
Mayor Adam Schneider tosses a football while waiting for elections results (he won), 2002.
Dr. Elmer C. Hazard Memorial Hospital on Washington Street, 1958.
St. Michael’s Church on Ocean Avenue, 1986.
Leland’s Ocean House Hotel, dinning hall, 1872.
Max’s on the boardwalk, 1928.
Long Branch beach aerial image on July 4, 2019.
New York Daily News, 1990s.
The Landmark Hotel at Five Corners, 1970s.
The Reservation property aerial image, 1970s.
The Islanders Sun, Surf & Sports Shop, 1970s.
North End beach, 1970s.
LB Pier, 1880s.
Gaskin’s Fish Market, 1980s.
Lake Takanassee and beach club aerial image, 1960s.
W.H. Woolley’s men’s-wear business: from left: Howard, Jr., Howard, Sr. and Bill Woolley, 1986. The family-owned business operated on Broadway from 1911 to 1990.
LB boardwalk postcard, 1960s.
West End, early 1900s.
Bridgewater Inn at Pleasure Bay Park, 1905.
Mansion House Hotel location marker, 2011.
Mansion House Hotel, 1860s.
Long Branch pier aerial image, 1960.
Long Branch-Monmouth Beach stage coach in West End, early 1900s (Steve Eccles’s Down the Shore group photo).
LB Poultry Farm on Branchport Avenue, 1958.
Atlantic Avenue in North End, 1970s.
Long Branch aerial image looking south, 2018.
Long Branch aerial image looking north, 2018.
Long Branch pier, early 1900s.
City Hall on Broadway, 2018. Opened in 1977.
F.W. Beers map of North Long Branch area, 1872.
Max’s on the Boardwalk, 1960s.
Long Branch postcard, 1960s.
Greyhound races at LB stadium, 1950s.
Gaskin’s Fish Market, early 1970s.
Gaskin’s Fish Market, early 1990s.
Takanassee beach club aerial image, late 1990s.
LB pier, 1875.
Tax map for LB pier, 1875.
Lower Broadway aerial image looking east, 2018.
Map of Long Branch area, 1765.
Mary Patten steamship, early 1900s.
Atlantic Hotel (now Seven President’s Park), 1863.
Long Branch Carnival, 1900.
Haunted Mansion on Boardwalk, 1978.
U.S. Grant cottage on Ocean Avenue being torn down, 1963.
Water Slide on Boardwalk, 1978.
Cranmer’s Baths, 1978.
Church of the Presidents, 1991.
Atlantic Avenue in North End, 1991.
Windmill on Ocean Blvd in West End, 1991.
Long Branch swimmers, 1900.
Under the Boardwalk in LB, 1978.
Long Branch Horse Show, 1913.
Long Branch postcard, 1970s.
“On the Bluff at Long Branch” by Winslow Homer, 1870.
MIllionaire’s Row on Ocean Avenue, late 1800s.
President Garfield memorial monument in Elberon, 2005.
Stella Maris retreat house on Ocean Avenue, 2009.
Old US Life-Saving Station in West End, 2009.
St. Michael’s Church, 2009.
Windmill in West End, 2009.
Long Branch beach scene, 1875.
Ocean House Hotel, early 1900s.
Chelsea Pool, 1960s.
Long Branch postcard, 1944.
Brighton Hotel, early 1900s.
Airdrome Movie Theatre, 1917.
Takanassee Lake, 1910.
Phil Daly’s Club House, 1905.
Conte’s Car Wash, 1960s.
Johnson Club House, 1905.
Takanassee Bridge, early 1900s.
New Casino, 1907.
Ocean Avenue in West End, 1910.
Garfield Grant Hotel on Broadway, 1958.
Barron & Jarmon auto dealers on Broadway, 1940s.
Harper’s Weekly image of Long Branch coast, August 1873.
Yvonne’s Rhapsody in Blue and Rendezvous Lounge, early 1970s.
San Alfonso Retreat House, early 1900s.
Old Elberon Train Station, 1904.
West End Shore Club, 1910.
Neptune Hose Company No. 1, 1905
Park & Tilford store on Brighton Avenue, 1905.
Old Strollo’s Lighthouse, 2000.
Promenade Beach Club aerial image, 2010s.
Old City Hall on Broadway, 1905.
Howland Hotel, 1905.
Metropolitan Hotel, late 1880s.
Long Branch beach, 1905.
Gaskin’s Seafood Market in North End begun by Conover Gaskin, Sr., 1960s.
Brighton Avenue, early 1900s.
Monmouth Memorial Hospital, early 1900s.
Star of the Sea Lyceum, early 1900s.
Ocean Avenue in North Long Branch, early 1900s.
Scarboro Hotel, early 1900s.
Crammer’s Pavilion swimming pool, 1907.
Hotel Pannaci, early 1900s.
“Shadow Lawn” in Elberon, 1912.
President Grant with family and staff at Long Branch, 1870s.
Dr. George Sheehan, Sr. house at The Reservation, 1970s.
Bruce Springsteen in West End, 1970s.
Long Branch train station in West End, late 1900s.
Long Branch train station, late 1900s.
Mansion Hotel along the ocean, late 1800s.
Long Branch Public Library, 1940s.
Long Branch Mayor and City Council, 2019.
Oliver Byron house near MB-LB border, 1905.
NJ Governor Franklin Murphy and staff in LB, 1905.
West End Casino, 1905.
Ocean Park at corner of Broadway and Ocean Avenue, 1905.
New York Club, 1905.
Steinbach’s Department Store on Broadway, 1905.
Long Branch pier, late 1800s.
View from Brighton and Ocean Avenues, early 1900s.
Long Branch Stadium, 1950s.
Old Long Branch City Hall, 1940s.
Aladdin’s Palace in Elberon, early 1900s.
Church of the Presidents on Ocean Avenue, 2000s.
President James Garfield’s cottage, 1881.
Ocean Avenue in Elberon, late 1800s.
Takanassee Hotel, early 1900s.
St. Michael’s Church in West End, early 1900s.
Long Branch boardwalk arcade, 1970s.
Pennsylvania Club, 1905.
“The Reservation” property in North Long Branch, early 1900s.
West End Hotel on Ocean Avenue, 1900.
Vogel’s Department Store on Broadway, 1940s.
Ocean House hotel on Ocean Avenue, 1900.