Images of Sea Bright …
Classic photos of a seaside borough …
Sea Bright and Monmouth Beach have a lot in common. So much in fact — for about 200 years — they were one. From roughly 1670 (when it was all “Wardell’s Beach”) up until 1870 (when Miflin Paul bought the Sea Bright portion), the two were the same. A lot has changed since then — here are some photos of a unique and lively barrier beach town:
• Nauvoo: Start of Sea Bright — HERE
• Borough Civics — HERE
• Palaces of Wood — HERE
• Octagon Hotel — HERE
• Beach Clubs — HERE
• “Bishop” of Sea Bright — HERE
• Doctor Owned Sea Bright — HERE
• Highlands-Sea Bright Bridge — HERE
• Mayors of SB — HERE
• Normandie Hotel — HERE
• Only Motel — HERE
• Peninsula House — HERE
• Rumson-Sea Bright Bridge — HERE
• Railroad — HERE
• Shore Shots — HERE
• School — HERE
• Highland Beach: Playground of Past — HERE
More Sea Bright Images …

By the Sea — “The Fountains” on Ocean Avenue, 1973. Developer Mann Enterprises broke ground for the 64-unit luxury riverfront condo complex in Fall 1973. An Olympic-size swimming pool and boat marina were pledged but never happened. Unit prices started at $31,500.

Shore Hospitality — Hotel Sea Bright on Ocean Avenue, 1940s. Today, the spot is Tommy’s Tavern + Tap. Named after its founder, Thomas Bonfiglio, the business opened in Summer 2015. An educated eatery entrepreneur, Bonfiglio started several quality area restaurants over the years, including the “Tommy’s Coal Fired Pizza” chain. A Brooklyn native and Rumson resident, he died in July 2022 and his family runs the restaurant now — MORE INFO.

Narrow Margin — Just south of the Highlands bridge — clearly showing Sea Bright’s ” barrier beach” positioning. Summer 2024 (John Schneider Photo). Thanks to 50+ years of jetty and seawall building work for Sea Bright, Jesse A. Howland was “the man who saved the town from being washed off the map,” according to his November 1945 Long Branch Daily Record obit.

Clear Coast — Sea Bright south beach area, mid-1940s. The Sea Bright-Rumson bridge is at the top of the image.

In Ruins — Most of downtown Sea Bright was burned during a massive fire in June 1891 — here’s a riverfront scene of the damages still smoldering (Doug Forsman Photo).

Foodtown market on Ocean Avenue, between Surf and New Streets, is ablaze, Red Bank Daily Register, April 1963.

Hot Stuff — Sea Bright Yacht Club on fire, August 1954. Monmouth County detectives raided the “swank yacht club” in July 1946 on suspicion of gambling (dice, roulette, Chemin de fer). They arrested 75 people and seized $20,000. Owner John Osterstock escaped though the lady’s bathroom. The structure was condemned and wrecked in Summer 1962.

Weisman’s Variety Store — Bert and Berta Weisman at the sale of their Ocean Avenue store, Red Bank Daily Register, May 1979. A Romanian-born Jew, Morris Weisman started the borough business in 1927 — where hot coffee was available “at 5 am, 365 days a year.” He died in 1962. Part borough “social club,” the store that had an inventory of “1,900 different items” closed in 1984.

Downtown — Ocean Avenue in Sea Bright, April 2024 (Rich Romano Photo).

Sand Needed — Sea Bright coast before the sand replenishment project, late 1980s. The North Beach section has nearly no beach (Charlie Rooney Photo). From a scientific perspective have look at this 1950 report on beach replenishment, History of New Jersey Coastline by C. F. Wicker — HERE

Go Fish — John Parmly opened his Tackle Shop on Ocean Avenue in Spring 1947. It all burned in an August 1966 fire. A lifelong Rumson resident, he died in January 1987.

Merry Christmas! — Sea Bright Municipal Complex on Ocean Avenue during the holiday season, December 2023 (Charlie Rooney Photo).

River Reach — Hartshorne Woods Park seen from Sea Bright, Autumn 2023. The “hilly, forested 797-acre site overlooking the Navesink River” has been in the Monmouth County Park System since 1974 — MORE INFO.

“Barging In” — The SS Christian Bergh, a massive freighter run aground at Sea Bright, March 1949. Built in 1944, the 7,100-ton liberty ship with crew of 37 got lost in a morning fog en-route from Greece to New York. The ship got within 15 yards of Ocean Avenue and was beached there for 11 hours before tide and tugboat moved her. Captain Hodle MacHarde, shouting to a growing number of spectators on the town’s beach, blamed bad tides and winds for the grounding. The ship’s mission was noble — carrying grain as part of the Marshall Plan. Scrapped in 1967, the ship was named after NYC’s finest ship carpenter, when he died in 1843.

Light the Way — Sea Bright Borough Council chambers, Red Bank Daily Register, February 1976. After 10 years of controversy and state DOT demands, it was decided at this meeting to place a traffic-light at Ocean Avenue and River Street.

Zobel’s Boat Works after a major fire, Sept. 1956. Harry Zobel started his master boat building and sales business on Ocean Avenue in 1931; he sold the Shrewsbury River boatyard in 1954.

Stormy Sea Bright, December 1914. “Sea Bright was a harsh lesson in how not to develop a beach,” according to the Spectacular History of the New Jersey Shore — MORE INFO.

US Cabinet Secretary — Lindley M. Garrison was a US Secretary of War (1912-16) who pushed for better national security preparation prior to WW I and for racial integration in the military. He died at his Sea Bright summer home. Long Branch Daily Record, October 1932.

A Century Ago — Here’s the 1923 Sea Bright Municipal Budget ($26,760), Long Branch Daily Record, January 1923. For 2023 the borough budget has reached nearly $7.4 million.

Cy & Arts — Sea Bright, NJ postcard, 1960s. The Cy & Art store (r) on Ocean Avenue was owned by Cy Friedman and Art Katims. The building dates to 1888; Cy & Art started business there in 1945. The partners acquired the building in 1949 and made several improvements over the years. In the 1970s, the shop became Arthur’s of Sea Bright.

Hot Side — The apartment over Bain’s Hardware store at the corner of Ocean Avenue and South Street on fire, March 2023. Borough firefighters — just across the road — checked the blaze in under 10 minutes.

Sea Bright’s “Great Fire” story, June 16, 1891. A majority of the downtown district was burned, including over 400 residences. The immense configuration was started by “a man named Kelly” in the livery stables of J.A. Buckalew on River Street.

Seabright Lawn Tennis & Cricket Club (in Rumson) aerial image, 1920s. The club opened at this location in 1887 — it’s the oldest tennis club in America.

Court action at the Seabright Lawn Tennis & Cricket Club (in Rumson), 1920s. William Shippen won the first club title in 1879.

Low Moor along the Shrewsbury River — where Sea Bright and Monmouth Beach meet, 2000s. Starting in 1938, there was a plan to carve out an ocean inlet here and convert the islands into a state park.

Sea Bright State Park plan, Long Branch Daily Record, October 1938. Blueprints called for a 650-acre park built for $1.3 million. Growing pre-World War II concerns ended the idea.

Sea Bright Beach Pavilion and seawall, March 2023 (Russ Meseroll Photo). The $4 million borough facility opened in May 2019.

Big Time — “Octagon Square, Sea Bright, NJ” Summer 1906. Completed by 1880, it was wrecked by a series of winter storms in 1914.

Bowser’s Esso Service station on East Ocean Avenue, 1960s. A black man born in the cradle of the Confederacy (Smithfield, Virginia), John Wesley Bowser moved to Sea Bright in 1893. He had been a world-record cyclist before opening his bicycle sales and repair shop on East Ocean Avenue. According to the Asbury Journal, he added auto repairs in April 1903. His wife Josephine ran the popular business. She died in February 1936 and John passed away in January 1941.

Bower’s Exxon on East Ocean Avenue, 1970s. Borough naive J. Harold Bowser took control of the family business in 1942 with his wife Estelle “Dixie” Bowser, a North Carolina native. He died in January 1961 and she passed in December 1988. Gasoline service and new bike sales ended in 1977 and by the 1980s business had closed.

Thin Line — View from Twin Lights in Highlands, 1901. In the background is the barrier beach town of Sea Bright.

Trade Winds Motel & Marina on Ocean Avenue (formerly Sea Bright Motel), 1960s. The Trade Winds Beach Club was directly across the street. Irwin Levy, Jr. was a longtime owner of both.

The County of Monmouth, NJ has an official song. Freeholders made it so in July 1939. Captain Cyril Smack of Sea Bright wrote the lyrics and his sister, Gertrude Smack Seaman of Long Branch, did the music.

Sea Bright Bathing Pavilion, 1949. The new municipal beach facility opened that Summer replacing the old Surf Bathing Pavilion. The $45,000 project including 400 lockers was designed by Robert Edwards of Rumson. The new Ocean Avenue beach club grossed nearly $36,000 that summer.

SS Mary Patten seen from Sea Bright, 1920s. Along the river in Highlands are the Villa Ritchie Restaurant & Dance Hall and Twin Lights.

Nor’easter storm flooding at the 7-Eleven, December 1992. The borough planing board okayed the Ocean Avenue 24-hour convenience store in September 1983. It replaced the old Chevron gas station.

Seabright Beach and Sandlass Bros. Bathing Pavilion (today it’s Chapel Beach Club) with trains tracks and Ocean Avenue in front, July 1916.

Sea Bright Texaco Station, called Sam’s Garage (l) and the Peninsula House (r), 1930s. The gas station on Ocean Avenue and Surf Street burned in 1965.

Gardella’s Market delivery trucks, 1930s. Augustino Gardella started the grocery and later liquor store in 1903. The business at Ocean Avenue and New Street would operate until 1984. Born in Italy and father to four sons, Augustino died in May 1940.

US Post Office at Sea Bright, NJ 07760. The Ocean Avenue facility was wrecked by Superstorm Sandy in October 2012.

First United Methodist Church at Ocean Avenue and Church Street, 1910s. Built in 1892, it’s the only house of worship in Sea Bright.

First Tank — Guy J. Wilbanks at the Grand Opening of his Gulf Service Station on Ocean Avenue, August 1954. Mayor Tom Farrell (r) cuts the ribbon when gasoline was 25 cents per gallon. The building was recently wrecked to make way for a new $130 million Rumson-Sea Bight Bridge. Farrell was Sea Bright’s mayor from 1944 to 1963 (except for 1951-53). The Jersey City native died in December 1984.

Jay W. Ross Library on Ocean Avenue, 2000s. The building was donated by the late Monmouth Beach philanthropist in 1993 and received a large addition in 2008. Badly damaged by Superstorm Sandy in October 2012, it was later demolished. MORE INFO.

Shore Cinema — Sea Bright Airdrome on Ocean Avenue, Red Bank Daily Register, 1919. The 900-seat open-air theater was started in June 1919 by William Hoag and F.R. Duryea.

Sea Bright Airdrome ad, Red Bank Daily Register, June 1920. Located at the intersection of Ocean Avenue and Rumson Road (where Tommy’s parking lot is today), it operated until September 1929 when the land was sold to build an auto service station.

Benjamin Van Brunt builder ad, 1902. This “pioneer bulkhead builder of the North Jersey coast,” according to the Long Branch Daily Record, was born in Manasquan and died in Galilee, Monmouth Beach in April 1920. His son, B. Lester Van Brunt, was Monmouth Beach borough clerk from 1917 to 1927.

North Beach residents are evacuated along Ocean Avenue amidst a destructive nor’easter storm, December 1992. Note the Fairbanks Motel sign at upper left.

SS Mohawk run aground off Normandy Beach in Sea Bright, May 1928. On route from Brooklyn to Florida the 450-seat passenger ship collided in the fog with the steamer Jefferson.

Gardella’s Market storefront on Ocean Avenue, 1937. Augustine Gardella started the business in 1903, according to the Long Branch Daily Record. His son John and Ernest operated the store from about 1920 to 1947. John died 1969 and Ernest in 1966; his son Jimmy ran the store until the 1980s. The building had been owned by Jack Brehm who ran it as the “Westchester House” hotel (a very popular spot prior to Prohibition, according to the Red Bank Register). The Gardella family acquired the property in 1937.

Bridge to the Ocean — Harbor Light Beach Club pedestrian overpass sketch proposal. Red Bank Daily Register, April 1968. The steel walking-bridge over Ocean Avenue opened for Summer 1966. Robert Osgoodby had opened the club in May 1953. He sold in 1974 — the location later became the Island View Townhouses with 68-units.

Pedestrian walkway over Ocean Avenue wrecked by wide-load truck. APP, February 1990. Condemned and removed that day, the Island View condo association owned the 23-year-old foot-bridge.

Park Garage on Ocean Avenue, 1936. Owen Christensen — “expert auto mechanic” — was the owner going back to 1925.

Seabright Lawn Tennis & Cricket Club (in Rumson), 2016. Designed by Renwick Aspinall & Russell, it opened in 1886. The Tennis Court Lane grounds include more than 30 courts — grass and clay.

Sea Bright’s new cell-phone tower, 2022. The borough council approved its construction in April 2014. Verizon paid for the 160-foot tower.

“Nauvoo Marina” on Ocean Avenue along the Shrewsbury River, 1970. Walter Mihm bought the marine business in September 1962 from Jesse Howland. Mihm sold in 1986. Now it’s Navesink Marina.

Harry Zobel’s Boat Works, 1940s. The Ocean Avenue boat sales and storage business opened in March 1931; the builder was Peter Perrine. When a September 1956 fire badly damaged the business, the onwer was Frank Sarpolis. Harry Zobel died in December 2002.

First United Methodist Church at Ocean Avenue and Church Street, 1908. Sea Bright’s only house of worship was built in 1892.

First United Methodist Church, 1910. Sometimes called the “Wide Awake Church on the Corner” — all souls are welcome.

Ocean Avenue at Low Moor, NJ postcard, early 1900s. Once famous for its massive seashore cottages and potent storms. In March 1960, US Army Corp Engineers were considering a plan to cut an inlet at Low Moor — connecting the Atlantic Ocean with the Shrewsbury River. Area boating and fishing interests backed the plan but Mayor Tom Farrell opposed it and idea died. A similar inlet plan in 1938 with park included was also rejected.

Timber! — Allied Building Products business under demolition, July 2013. Located on East Ocean Avenue beside old borough hall, it was abandoned and then demolished after Superstorm Sandy. Prior to 1987, it was the very busy Marine Lumber Company. Father and son, Milton and William Yesler, started the business in 1961 (adding a 5,000-square-foot showroom in 1967) They opened a second home supplies center in Wall Twp. in 1973.

Ocean Avenue — literally, October 2012. Looking north on Sea Bright’s main boulevard at the height of Superstorm Sandy (RedBankGreen Photo).

“Greetings from Sea Bright, NJ” mural painted by local artist, Jim Kovic, July 2014. Benjamin Moore Paints funded the retro-postcard project on a building at the corner of Ocean and Peninsula Avenues.

Nautilus Motel-Apartments on Ocean Avenue, 1960s. Built by Ernest Caprio, the 18-unit complex opened in June 1963. Owners of the riverfront dwelling were William Throckmorton and Joseph Scialfa. Today, the spot is the Nautilus Condominium.

Sea Bright Beach Pavilion on Ocean Avenue, 2021. The $4 million municipal facility houses the Sea Bright Library & Cultural Arts Center, Borough Council meeting room, and town beach operations.

Grounded — The S.S. Mohawk off Sea Bright, May 1928. After a collision with the steamship Jefferson, 83 people were evacuated to shore near the Normandie Hotel. Clyde Mallory Line was the owner and J.W. McKenzie was captain. More local sea drama awaited the ship. In January 1935, only four months after the burning wreck of the Morrow Castle claimed 137 off Asbury Park, the Mohawk collided with another vessel (The Talisman) off nearby Sea Girt and was sunk losing 46 souls. The Morrow Castle and Mohwak were both Ward Liners by then.

Packer’s Real Estate Exchange office, 1905. Note the Rumson-SB Bridge in the foreground and the Sea Bright Railroad Station in background. Owner P. Hall Packer was the first mayor of Sea Bright under its current charter (in fact, he lived in Rumson on Packer Avenue).

Giglio’s Bait & Tackle shop on East Ocean Avenue, 1960s. Founded by brothers Arthur, Armand, and Robert Giglio in 1962, the business still operates today run by Ernie and Tom Giglio, and Tom Grybowski.

Sea Bright Golf Club sketch. New York Sun, November 1896. In 1908, it became the Rumson Country Club.

Nauvoo Marina on Ocean Avenue, 1970s. Opened by Jesse Howland & Sons in Summer 1959, it became part of the Walter Mihm marine business empire in September 1962. According to a 1983 APP report, the Mihm Corp was worth $40 million. He sold all the businesses in 1986. Today the spot is the Navesink Marina.

The Sunrise at Sea Bright condominiums on Ocean Avenue, 2012. The 24-townhouse development was built along the Shrewsbury River by Centurion Systems, Inc. of Freehold. It opened in September 1984. The 6-acre site formerly held the Dominican Villa religious retreat house.

Islands in the Stream — At the time there were 12 islands and 100 acres of land at normal high tide. Asbury Park Press, March 1955.

Grand Pointe in Sea Bright on Ocean Avenue, 2021. Built in 1988, the riverfront complex includes 16 luxury townhouse style condominiums and a 25-boat slip marina. Severino Homes was the developer.

Jay W. Ross Library & Arts Center on Ocean Avenue, 2013. The $100,000 facility was donated by the Monmouth Beach philanthropist and opened in October 1992. It was badly damaged during Superstorm Sandy in October 2012.

Eventide Grille at Navesink Marina — sunset libations along the Shrewsbury River, July 2021. MORE INFO.

Barker Brands ad, 1940s. John Barker opened a chewing gum factory on Ocean Avenue in 1948. The plant cost $250,000 to build; it closed in 1952.

First United Methodist Church at Ocean Avenue and Church Street, 1980. Three different church have stood there. The one above was built in 1892 after the second church was destroyed in the Great Fire of Sea Bright in June 1891.

Land Grab? Sea Bright seeks to annex Monmouth Beach and Highland Beach. Red Bank Register, December 1896.

New Jersey Governor Jim Florio (l) and Sea Bright Mayor Charles Rooney (r) inspect seawall damage in town, 1993.

Zobel’s Boat Works after fire, Sept. 1956. Frank Sarpolis was the owner at the time having bought the business from Harry Zobel in 1954. Harry started the boat sales and storage business in 1931.

Mayor Cecile Norton (r) greets US Senator Henry Jackson (D-WA), 1971. “Scoop” Jackson then seeking the 1972 Democratic presidential nomination — was an early and eager advocate for our environment.

Super Swimmer — Gertrude Ederle swims in the Shore Hill Motel pool in town, 1965. She was the first woman to swim the English Channel in 1926. A gold medal winner at the 1924 Summer Olympic games, Ederle died in 2003.

Fox’s Foodtown & Liquor Store, 1970s. Arthur Fox acquired the business in 1959. The 15,000 square-foot market suffered a major fire in April 1963 and was rebuilt in 1964.

Fox Foodtown & Liquor Store grand opening, Long Branch Daily Record, June 1959. Mr. and Mrs. Arthur Fox with Mayor Tom Farrell (c).

Sea Bright Observation Post, 1954. The unit was run by the Monmouth County Civil Defense Authority. Called “Operation Skywatch” during a time when airplane watching was considered “a vital protective link in the harbor defense of New York.” Borough Councilman Neils Jacobsen was the post commander. It was attached to the Sea Bright Bathing Pavilion, a municipal beach club opened in 1949.

Sea Bright Democrat allies: Cecile F. Norton and John S. Forsman, review election returns indicating victory. She as mayor; he as councilman. And for most of the next two decades: Norton was the mayor and Forsman was the council president. APP, November 1967.

Sea Bright Supermarket & Liquors on Ocean Avenue, 2020. At the time of this photo, the property was up for sale at $2.5 million. It had been Fox’s Foodtown beginning in 1958 and before that Del Food Market run by Max Charnack.

Sea Bright First United Methodist Church, 2020. The original church — designed by William Bigelow and built by A.P. Cubberly — was burned down in the “Great Fire of Sea Bright” in June 1891. The existing church was rebuilt in 1892.

Woolley’s Market on Ocean Avenue, 1920s. The store was run by Raymond Woolley who was also the Monmouth County Superintendent of Streets for 20 years. The spot later became Gardella’s Super Market.

Play at the Seabright Lawn Tennis & Cricket Club (in Rumson), 1910. The club, which opened in July 1886, is the oldest of its kind in the country.

Fire damages the Charles Manor and Sea Bright Inn (parts of the old Pannaci Hotel) on Ocean Avenue, 1953.

Central Jersey Bank & Trust Company on Ocean Avenue exterior and interior, 1960s. In December 1967, it merged with the Sea Bright National Bank. Eleanor Lindsay was branch manager in the 1970s.

Sea Bright Public Playground dedication, July 1918. Looking at the bandstand that stood at the foot of the children’s playground. The project was funded by J. Horace Harding of Rumson. The spot now is the Sea Bright Community Center.

Anjelica’s Restaurant outside dinning, 2010s. Chef Ray Lena opened the Ocean Avenue restaurant in 1996. The fine dining spot — folks come from all over NJ — is named for his daughter. Ray Lena died in 2024.
Sea Bright History Notes …
• Some SB history notes, from a September 1951 Daily Register profile of local historian, Mrs. Charles V. Shropshire: Sea Bright’s first physician was Dr. J.J. Reed. His brother, Dr. Charles Reed, was Sea Bright’s first dentist. The borough’s first legal bar was actually a boat operated by Peter Poppinger in 1878, who would sail to South Street in Sea Bright and run a plank ashore to sell his booze – all with an official license. He later opened Poppinger’s Hotel on South Street.
• Martha Stevens of Castle Point, Hoboken, NJ gave Sea Bright its name. An early visitor to the area, she was an associate of the town’s first developers: Mifflin Paul, W.W. Shippen, and Samuel Dod. She was also the founder of Stevens Institute of Technology in Hoboken in 1870. Paul had suggested “St.-Paul-on-the-Shrewsbury” as a town name.
• Sea Bright nicknames through the years: “Where every breeze is water-cooled” and “The playground of Monmouth County.”
• “I love Sea Bright … but we ought to let the water determine what land is occupied.”
—Dery Bennett, Executive Director of the American Littoral Society, 1979
* * * * *