Honoring Long Branch Senior Citizens
Golden Age Gift …
Long Branch senior citizens now have a spectacular new home in which to gather. One befitting their contributions and wisdom through the years. Something owed to them by a discerning community.
The new Long Branch Senior Center is a much-deserved renovation and expansion. Already brimming with nearly a thousand active seniors, the previous 65-year-old Second Avenue facility had outgrown its usefulness. Funding for the $8 million project included $2 million in developer fees from the 290 Ocean high-rise residence and about $5.5 million from a federal grant.
Big Change
Calling it a “unique opportunity,” Mayor John Pallone explained that renovations have doubled the current space and will allow seniors more room to spread out. The new complex — sporting a modish “beach style” design — includes 13,500-square-feet of area. It was Parallel Architectural Group of Long Branch — operating without “a rulebook” — who transformed the rather dull structure between Chelsea and Garfield Avenues. Take a drive along Ocean Blvd near the Pier Village entrance and see the grand senior edifice in its all its architectural splendor. City seniors must burst with pride.
The project includes a major facelift of the building exterior and a more ADA-compliant atmosphere for inside. Seniors get a new lobby and garden, more health-screening and fitness rooms, bigger classrooms, restrooms and storage space. Thus allowing for more and better center-sponsored programs for the aging.
“The longer I live the more beautiful life becomes.”
—Frank Lloyd Wright
The late Councilwoman Mary Jane Celli, EdD — a senior citizen and Long Branch City Council member for 30 years — believed the Pandemic emphasized the need for an upgraded senior complex and better elder linkage overall. Her patience and persistence in city senior citizen advocacy through the decades yielded astounding results. Dr. Celli, who passed away in October 2024, was first elected to council in May 1994 — no person in Long Branch electoral history served longer.
Senior Start
Social gathering for senors in Long Branch dates to the early 1960s with the construction of public housing facilities for the aged (by 1968 the city was operating three large senior housing complexes). In the early 1970s city seniors met at 157 Broadway and Nancy Politan directed the group’s efforts for a decade. A “super senior,” she also advocated for the aging on the county and federal level before her death in 1992. Senior activity moved to the old North End school on Church Street in 1981 until the city school board evicted the seniors in March 1987.
Credit the leadership of Mayor Philip Huhn for finally getting city seniors “a permanent home” — opened at 85 Second Avenue in May 1987. They’ve been there ever since. The city acquired the property in December 1986 for $400,000 and spent $8,000 on renovations, according to the Red Bank Register. Previously it held the Isidore Lagowitz Hebrew Institute. Opened in March 1960, it was used for youth religious/cultural studies for nearly 25 years. It was associated with the Congregation Brothers of Israel, a large synagogue on adjoining property.
That Orthodox Jewish group was organized in 1897 and its first temple on Jeffrey Street burned down. By August 1919 a new house of worship was opened at 87 Second Avenue. The massive stone structure was built for $40,000 and Clarence D. Wilson was architect. Most religious services were discontinued in 1977. After years of neglect and vandalism the old temple was demolished in December 1985.
Note: Senior Center Director Pat Scinto-Krosnicki said that all city senior residents are encouraged to stop by and join in the numerous activities. Nearly 5,500 Long Branch residents are age 65 and over, according to the 2020 US Census Bureau.
• City of Long Branch Senior Affairs — HERE.

Modest Home — The old Long Branch Senior Center on Second Avenue, 2021. Pathways, Inc., a psycho-social rehab center for schizophrenics, was housed in the building from 1985 to 1986.

Kids to Seniors — The old North Long Branch School on Church Street, 1980s. Opened in 1891; the school board closed it in 1978. C.V.N. Wilson was the builder and A.L. Hartwell was the architect. The city’s senior citizens met here for about 5 years in the 1980s. Today it’s the Church Street Apartments & Lofts — MORE INFO.

Congregation Brothers of Israel synagogue on Second Avenue, 1920s. The temple had been on both the NJ and National Register of Historic Places.

Neighbors in Faith — Star of the Sea Church at sunset, 2021 (Debbie Callano Parnell Photo). Just down the street and across the road from the temple was the city’s leading Catholic church. Built for $200,000, the Holmesburg granite church was dedicated in June 1929. It still keeps the faith today — MORE INFO.