James Heimbold — Duty, Honor, Country
Memorial Day Remembrance …
For those who don’t know the Heimbold family of Monmouth Beach — you should. They’ve done a lot of meaningful things for the town and the nation.
Their story is profound and lasting. Monmouth Beach native James Reeve Heimbold was the only borough resident to be killed in action during the Vietnam War.
A 1957 MB School graduate, Jim died in a helicopter crash during a military mission three weeks before Christmas 1970. A U.S. Army captain at the time, he was 27 years old and left a young wife, Yvonne, and baby daughter, Heather.
Every year since 1972 the school has presented an important community award to an 8th grade student — the Captain James R. Heimbold Memorial Award for citizenship. In fact, Jim’s class inspired and developed the award, led by his devoted classmate, Bev Bradley McClave. The first Heimbold Award recipient was Elizabeth Schaffer and members of the Rise, Visco, Jones, West and McConville families have twice received the prized honor.
“Freedom isn’t free.”
Clearly, Jim Heimbold was man who left a meaningful impact. The baseball field at Griffin Park was also dedicated in his honor in June 1970. A proud son of New Jersey, Jim graduated from Red Bank Catholic High School and attended Steven’s Institute of Technology.
Jim’s family includes a twin brother, Joseph, Jr. and a sister, Jeanne. His parents, Joseph and Jeanne, moved to Monmouth Beach in 1943 and raised their family in Shorelands. A marketing man supreme, Mr. Heimbold, Sr., developed the ground-breaking “tiger in your tank” ad campaign for Exxon gas in the 1970s.
A career soldier, Captain Heimbold entered the army in 1966 and graduated as an outstanding trainee from the Officer Candidate School at the Army Artillery and Missile Center at Fort Sill in Oklahoma. For his service as a battery commander, Captain Heimbold was awarded the Bronze Star, the US Army Commendation Medal, and a Purple Heart.
“Jim was a guy who never let you down,” said his older sister, Jeanne Boehles, a former teacher and borough resident who now presents his award during annual graduation exercises. “An extraordinary human being. To this day I miss him so very much. Citizenship was very important to Jim. And I never saw him lose his temper with another person. So many people loved him and gravitated to him.”
Jeanne said that her brother would be very proud of his daughter, who is today a mother of two sons and a teacher (and an Alaska resident). “She’s really a chip off the old block — a very strong and decent person,” Jeanne explained. “Jim left behind a fine legacy.”
His brother, Joseph L., Jr., (a former MB School board member) also served in the military with honor seeing combat action in Southeast Asia before his brother did. For the dangerous duties of a forward observer, Joe won a Silver Star and two Bronze Stars for valor. He also earned a Master’s Degree in economics from Northeastern University.
Note: Jim Heimbold’s name is located on Panel 6W, Line 106 of the Vietnam Veterans Memorial in Washington D.C. Go and visit and pay your respects. It’s worth it.