North Long Branch: Keeping Cool
It was called “Fishtown” in Entertaining a Nation and marked as “Atlanticville” on a F.W. Beers map from 1873. Many locals still call it...
Category: Long Branch
Pier Dancing and the Depression
It was “Great Depression” times and Long Branch tried to shuffle on by — back some 90 summers ago. Today few, if any, city...
Images of Long Branch …
Long Branch history is irresistible. The more you know, the more you want to know. The city’s remarkable heritage is vibrant and impactful. Its...
Long Branch: Keys to the City
How old is Long Branch? As a settlement it dates back to 1668. According to local folklore, five associates from the original Monmouth Patent...
City Schools: Long Branch Learning
Long Branch Education History … The foremost historical account of Long Branch — Entertaining a Nation — praises “three fighting superintendents” for guaranteeing the...
West End Cottages
They were a fabulous architectural representation of Long Branch at the apex of its Glided Age glory — the West End Cottages. The magnificent...
Long Branch: City of Beach Clubs
Photo-essay on city sand, sea and sun … Long Branch is a beach town — one of the best ever. Shore lovers have known...
“Pool Club Row” in Long Branch
Pool & Surf Swimming in the City … Times 3 The old Long Branch pier and boardwalk area — in all its guises —...
Suiting Up: W.H. Woolley Clothing
The city’s most famous men’s clothing store opened on Broadway in the spring of 1911. Partners William H. Woolley and Jacob Kridel started the...
“The Reservation” — Long Branch’s Cottage Colony
By Michael Sheehan Going Back 125 Summers … It’s an amusing tale about a forgotten era in city life. Visitors to the popular Seven...
Long Branch: Eating & Drinking
Photo-essay on city restaurants and bars through the years … Long Branch has always had its share of good dining and drinking spots —...
Oldest Pharmacy in Long Branch
Pharmacist, Doctor, Mayor — All in North End The city’s longest operating pharmacy was started in North Long Branch more than 125 years ago....
Max’s Bar & Grill — #1 in Long Branch
The city’s oldest eating establishment … So the food tale is … Max Altman opened the “first refreshment stand of any description” in Summer...
Booth-Full of Brothers
On Long Branch and a presidential assassin … John Wilkes Booth’s place in American infamy is secure forever. History records that JWB certainly visited...
Long Branch’s “Showman Mayor”
Daniel J. Maher is certainly one of the most fascinating leaders — both civic and commercial — in all Long Branch history. This epic...
Long Branch City Clerks: Some History
The first Long Branch municipal clerk was R. Jerome Van Brunt, who held the post for nearly 20 years before being politically ousted in...
