Long Branch: Keys to the City
How old is Long Branch? It goes all the way back to 1668.
According to local folklore, in 1665 five associates from the original Monmouth Patent holders (John Slocum, Eliakim Wardell, Jasper and Peter Parker and George Hulett) first came to Monmouth County (then the British colony of New Jersey) to find suitable land and more religious freedom.
By April 1668 the settlers were seeking to resolve a land acquisition dispute with Native American locals. Starting at dawn at a spot near today’s North Lower Broadway, Slocum engaged in a “two out of three falls” wrestling match with Lenape tribe member Vow-a-Vapon. Under the terms, if Slocum won he could buy all the land that he could “walk off” in one day. If he lost his group had to leave the area with nothing. This pivotal contest took place under a tree on the southwest corner of today’s Ocean Avenue and Broadway, according to the Complete Descriptive Guide to Long Branch, NJ from 1868.
Slocum won a tough match — defeating an opponent who was covered in “goose greased from head to foot.” The agreed payment for the land was “20 shillings per acre.” Slocum got about 375 acres of land; total payment was 4 pounds. Most shared the reward of Slocum’s brief struggle. He got Long Branch, the Parker’s took Rumson/Little Silver, Wardell received Monmouth Beach/Sea Bright, and Hulett disappeared.
The Slocum family would hold much of the land for some 200 years, according to a 1904 Long Branch Daily Record account. In 1683, Slocum was appointed a captain in the colonial militia and later was made a County Ranger. He is also responsible for first developing an old Indian trail (today’s Broadway). Born in Portsmouth, RI in March 1645; he died in February 1702. Slocum Place in the city is named for the family; they also ran the city newspaper for over 25 years.
Myth or fact, the Slocum account has added weight to it — being cited in the 1940 Long Branch city-bio book, Entertaining a Nation. Plus, the city Daily Record — “the people’s paper” in Long Branch — repeats the tale in its July 1951 “Golden Anniversary Edition.”
The first recorded mention of the name Long Branch came in a March 1682 land survey for Abijah Edwards, according to a Long Branch Daily Record story in August 1963, when it was then part of Shrewsbury Twp. In February 1849, Long Branch separated from Shrewsbury Twp. becoming part of Ocean Twp and governed by a three-member township committee.
In April 1867, Long Branch left Ocean Twp. and incorporated as an independent borough — governed by the “Long Branch Police, Sanitary and Improvement Commission.” That was changed to just “Long Branch Commission” in 1904. The first commissioners were: Francis Corlies, Louis B. Brown, Samuel Laird, Jacob Herbert, and Cornelius Van Derveer. Corlies was the first board of commissioners president (or ‘”mayor”) and John Lanning was the first town lawyer. The first election was held in the Arcade Hotel on Lower Broadway. With some adjustments, this five-member city commission set-up would run things in Long Branch for nearly 50 years.
A new century and city population reaching 10,000 brought more government change. In May 1904, about 80% of Long Branch voters supported incorporation as a city (under the Coult Charter Act). The first mayor under this charter making Long Branch a city was C. Asa Francis. He was inaugurated amidst a celebratory parade and ball, with the state’s governor in attendance. The city’s first election was in November 1904 and Republicans won big — capturing the mayor’s seat and a clear majority on the seven-member city council. Just under 3,000 voters cast ballots.
In the effort to incorporate as an independent city in early 1904, Long Branch had sought to annex Deal, Loch Arbour, Allenhurst, Eatontown and Monmouth Beach. The NJ state legislature in Trenton rejected these plans but did throw in the Pleasure Bay, Branchport and North End sections. As the Summer of 1907 began, the city was “making titanic efforts to regain its lost prestige,” according to the New York Times.
From 1913 to 1960, a five-member city commission ruled Long Branch (members were paid $2,000/year; the mayor got $2,500/year for most of that time). According to a May 1954 Long Branch Daily Record story celebrating the 50th anniversary of the city, the Long Branch Board of Trade (businesses) and the Long Branch Property Holders Association (homeowners) also deserve congratulations “for launching the movement to win a new government for Long Branch.”
“Long Branch is rich in opportunity.”
—Long Branch Daily Record, August 1930
In May 1960, the Long Branch Charter Commission recommended that Long Branch change to a new “council-manager” form of government. Management consultants Booz-Allen had called the city’s commission form of government “archaic” and “a serious impediment to sound administration” as well as “one abandoned by most smaller communities.”
This new city government called for a nine-member city council (with the mayor is selected from its ranks) who hires a administrator to manage city affairs. In November 1960, about 60% of city voters agreed to the new government way — ending commission government forever. In May 1961, among 37 other candidates, Lucy Wilson became the first women elected to a city governing body. Thomas McClintock (high vote-getter and charter chair) became mayor and Samuel Marks, the deputy mayor. The first city manager (its “CEO,” according to the Long Branch Daily Record) was Richard J. Bowen; paid $13,000, he lasted about 18 months.
More civic change came in February 1966, when voters backed by nearly 3-to-1 the Mayor-Council (Plan A) form of municipal government under the Faulkner Act. In May 1966, for the first time a mayor was popularly elected — with 68% of registered voters turning out. Sworn-in July 1966, the first mayor was, Paul Nastasio, and the first city council members were: Henry Cioffi, Samuel Teicher, Elliot Katz, Robert Cornell, and A.V. Ippolito.
Today’s city government operates with a mayor and five-member City Council, whose members are elected at-large in nonpartisan elections to serve four-year terms of office on a concurrent basis.
Long Branch City Hall History & Images — HERE
First Residents: The Lenape —HERE
Interesting article. There are names familiar to me, Slocum, Wardell & Van Derveer, in my families ancestry line. I came upon your article when looking for the Slocum family. I have Mary Anna Slocum’s diary (1864), daughter of John & Ann Slocum.